Persuasion Expert Reveals How to Become an Expert Persuader in Twenty Days Review

Persuasion expert Michael Lee reveals in his new book, "How to Become an Expert Persuader in 20 Days" powerful and if acted upon, life changing secrets. This is truly not hype or any sort of marketing tactic, but as someone who has read this book and been instantly changed by the real results it has inspired through the power of the content locked in its pages, I felt it was my duty as an author to give this book a review so that others can see how they too can become an expert of persuasion.

Michael Lee goes in depth in his book revealing actual case study statistics taken from psycho-social scientific experiments where the human behavioral system and mind is dissected and laid bare in critical detail and then explained in such a way that communicates understanding to the simplest of readers like myself.

Such laws of persuasion and how to use them to your advantage are taught step by step such as:

*Commitment and its power in not just every day relationships but how it can increase sales in business beginning immediately is revealed with examples and real life case studies that show how you can put it to work for you now.

*Reciprocation and how to really put it to work for you on a massive scale is shown with examples.

*Herd mentality and how to recognize it and also how to use it for your own advantage while helping others is covered.

*Communication in words and body language and how just using certain words and asking questions can turn situations overwhelmingly into your favor everytime is explained so easily.

*Love relationships with the opposite sex exposed and how to become the man or woman of your dreamlover's dreams is given in step by step detail. This is really powerful stuff.

*The secret to getting a promotion at work is given and once you see how easy this is to use right away and why it works, you'll laugh your way to a higher pay check.

There are literally over 20 chapters in this book and each of them give a gift of years of experience and in depth study from the masters of persuasion.

To tell you the truth, I think I was even persuaded subconsciously somehow to write this review even though the book is even better than I can describe it and a tremendous gift to give yourself and those you care about at any price, a real investment with returns several hundred fold.

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Influence the Psychology of Persuasion by Robert B Cialdini, PhD

"Influence: The Psychology of Persuasion" was written because the author believed that there is a psychology of compliance. In the introduction Robert Cialdinistates; "I can admit it freely now. All my life I've been a patsy. For as long as I can recall, I've been an easy mark for the pitches of peddlers, fund-raisers, and operators of one sort or another." Masterfully researched and written over the duration of 35 years, the book explains the psychology of why people say "yes" and how to apply this understanding to everyday life. As consumers, we like to think that we can't be easily fooled by a salesperson. However, the book proves that we are being "sucked in" everyday to buy things we don't want or need.

Compliance tactics used in the field of sales, fundraising and advertising, unveiled the six universal principles of ethical persuasion. The book explains the psychological triggers that influence people to comply with requests, and covers how these triggers are used. Use them to become a skilled persuader, or defend yourself against them. Hopefully, the principles will move the reader toward personal change, and act as a driving force for success.

Simple truths

Expensive implies quality Turquoise jewellery, in the peak of tourist season [marked half price] wasn't selling. The store's employee then mistakenly marked up the jewellery by doubling the price. Within a week the jewellery completely sold out. If it's expensive, it has got to be good.

Power of Contrast

If you go into a men's store the sales people always try to sell you an expensive suit before they sell you the expensive sweater, shirt or tie. The power of contrast makes the other items appear to be more affordable.

Power of Reason

People are more likely to agree to a request if a reason is given.

The following emotional methods are used to persuade/sell products and services to consumers. The six psychological influences that direct human behavior include

1. Reciprocation

2. Commitment and Consistency

3. Social Proof

4. Liking

5. Authority

6. Scarcity

1. Reciprocity. If the person who's selling raffle tickets buys you a coffee, you're more likely to buy raffle tickets from them. The laws of reciprocation prove that the person, after being offered something will feel obligated to buy something even if they are not interested.

2. Commitment. Make a commitment to achieve something, once the commitment is made there is a strong desire to remain consistent to it. People like and believe in commitment, their image and reputation is what is at stake. From early on we are taught to always keep our promises. Our ingrained responses will have negative connotations if we fail to keep these commitments.

3. Social Proof. Simply put, the idea that if others do it it's good. People follow the crowd because they believe in the wisdom of it. Assign responsibility. If you want things done tell someone to do it, otherwise, everyone will just assume that it's being done.

4. Liking. Attractiveness, similarity, compliments, contact and cooperation can make a person more influential. Most of us say yes to the requests of those we like. The marketing of Tupperware might as well be called viral marketing. People were more likely to buy the product if they liked the person selling it to them.

5. Authority. When faced with a decision people to take the lead from people with authority. Authority can be real or imaginary; people tend to buy from people who have professional titles. Other authority figures include celebrity product endorsements or con artists who use expensive cars and tailored suits to sell every type of product.

6. Scarcity. A psychological reaction is attached to this concept; people don't want to lose. A college student purchased second hand cars, polished them, and advertised them for sale at a distinctly higher price than what he'd paid. His secret weapon? He asked everyone who responded to his ad to arrive at the same time. The first guy to arrive was shown the car and while he was looking another prospective buyer would arrive. Then another. The first guy would be told a line is forming and given a few more minutes to make up his mind. You could imagine the anxiety that built up in the potential buyers' minds. If the first guy did not buy, the second one almost always did.

Fortunately, Cialdini concludes each chapter with hints on "How to say no." No matter how intelligent consumers are, they have undoubtedly fallen for many of these techniques used deliberately or accidentally. How many poor business investment decisions, product purchases, or strategic moves have been influenced by non-rational factors? Thank goodness automatic, mindless decisions are now a thing of the past!

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Review of "Influence - the Psychology of Persuasion" by Robert B Cialdini

I came across this book as it was mentioned in passing by a couple of Internet marketeers that I respect, and they were suggesting that it was a must read. Anyone involved in sales already will have come across this book as it is a seminal work and quoted and copied in sales training. Influence the Psychology of Persuasion by Robert Cialdini.

I read the book whilst on holiday and I was amazed at the content. These days we all receive e-mail promotions and we are tempted by a lot of them. Some marketeers will tell you that you should save a copy of the e-mail is that tempt you in a swipe file for future reference so that you can emulate the tactics used. Whilst this is a good idea, if you are like me, with no formal sales or marketing training, then you may not notice what tactics they are using and that's where "Influence the psychology of persuasion" comes into it's own.

In the book Robert Cialdini goes through each and every tactic on a chapter by chapter basis with research which he or others has carried out on the tactic, how to recognise it, and how to resist it if you are just being manipulated.

The book absolutely fascinated me and one to be kept on your bookshelf and referred to and re-read on a regular basis. From the book you will gain an insight into how do the marketeers are working you'll recognise their tactics and that alone is a bit of an eye-opener, and then you will be able to apply some of the techniques in your own marketing.

For you personally you will learn how to recognise the tactics being used or new and therefore be able to eliminate the tactic to see if the underlying offer is one that is going to be of benefit to you or if you are just being "brainwashed".

When you read books like this, and Robert T. Kiyosaki Rich Dad Poor Dad is another example, you wonder why on earth is this type of fundamental education is not being taught in schools. So as a marketeer this book is a must and as a responsible parent again it's a must.

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